Faculty Experts Guide

Doreen Shanahan, M.B.A.

Doreen Shanahan, M.B.A.

Professor of Marketing
Director, E2B Program Director

Contact Information

Phone: (949) 933-7571
doreen.shanahan
School: Graziadio School of Business and Management
Location: Irvine

Areas of Expertise

  • Marketing
  • Branding
  • Experiential learning
  • Commercialization & diffusion

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Before joining the Pepperdine faculty, Professor Doreen Shanahan worked for over 20 years in the consumer package goods, publishing and advertising industries. While working in Corporate America, she became an expert in marketing, strategic planning, branding, promotion, distribution, sales, customer management and organizational leadership. A former vice president with The Coca-Cola Company, Professor Shanahan held a variety of positions with strategic, customer and marketing management responsibility during her 15-year career with the beverage corporation. 

An impassioned educator, emphasizing applied and experiential learning, Professor Shanahan is responsible for creating, developing and successfully launching the Graziadio School of Business and Management's program entitled "E2B," where she serves as director. This structured program provides students the opportunity to gain real-world business experience as they work in competing "consulting" teams to resolve current business problems for partnering companies as class case projects. She has developed and written over 300 E2B cases with regional, national and international organizations, including Warner Bros., The Walt Disney Company, Volvo and Cisco, as well as small businesses tackling challenging business issues across a range of industries.

Professor Shanahan is one of 35 executives profiled in the book What's Your BQ?: Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient. Her current research, speaking and consulting efforts are focused on developing and harnessing an organization's orientation toward marketing to lead growth and innovation.

Education 

M.B.A, Pepperdine University
B.A., Rowan University