Pepperdine Graziadio Instructor Rob Bikel Featured in Article on Values-based Innovation in the Green Economy on CSRWire

May 12, 2016  | 1 min read
CSRWire posted a contributed article from Robert Bikel, Director of the SEER Program; Instructor of SEER Business and Management, Pepperdine University Graziadio School of Business and Management on operating responsibly and in an environmentally sensitive manner. The article describes the rise of the “Green Economy” and the more recent evolution to “Impact Economy.” In the article, Bikel says “the surer path to credibility in the Impact Economy is through the often uncomfortable work of engaging organizational values in a deep and meaningful way.” CSRWire, with 130,000 unique monthly visitors, is a leading source of corporate social responsibility and sustainability news.