Gen Z Media Consumption: It's A Lifestyle, Not Just Entertainment | Forbes

Dr. Granados Outlines the Many Ways Gen Z Consumes Content

June 20, 2017  | 1 min read
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There are plenty of studies and experts talking about the psychology of Gen Z’s and how to market to them, but research on how Gen Z consumes content is just starting to emerge. Dr. Nelson Granados explains how Gen Z’s consume media in different ways compared to Millennials (born between 1980 and 1994).